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Underground BBQ. Small Batch. Big Flavor. Authentic BBQ Sauce.

Underground BBQ is a locally owned Wisconsin company crafting premium small-batch BBQ sauces and BBQ rubs in Madison, Wisconsin.

Every batch is slow-cooked using high-quality, all-natural ingredients with no preservatives, artificial flavors, or shortcuts—just bold, authentic barbecue flavor. Whether you’re smoking brisket low and slow, grilling steaks, chicken, ribs, or burgers, our handcrafted BBQ sauces and seasonings are designed to bring out the best in every meal.

Proudly made in Wisconsin, Underground BBQ is dedicated to creating gourmet barbecue products that backyard grillers, pitmasters, and BBQ enthusiasts can trust.

Underground BBQ is Firing things Up! 🔥🍖

Find Us Local Farmers Markets

Northside Farmers Market logo: circular badge with a carrot above stylized green and brown fields and Madison, Wisconsin text.

Northside Farmers Market

Sundays | 8:30 AM – 12:30 PM
2901 N. Sherman Avenue • Madison, WI

Logo for Janesville Farmers Market featuring a yellow sun, green leaf, red block icons, and the text 'Janesville Farmers Market' in brown letters.

Janesville Farmers Market

Saturdays | 8:00 AM – 1:00 PM
Downtown Janesville, WI

 

Come visit us at the Northside Madison Farmers Markets on Sundays from 8:30 am – 12:30 pm (2901 North Sherman Avenue, Madison WI.) We are also at the Janesville Farmers Market on Saturdays from 8:00 am – 1:00 pm in downtown Janesville

Man standing behind a table of BBQ sauce bottles at an outdoor market stall under an Underground BBQ banner.
Whether you’re a backyard pitmaster, weekend griller, or serious barbecue enthusiast, Underground BBQ delivers award-worthy BBQ sauces packed with bold flavor, authentic smokehouse character, and premium ingredients—without the shortcuts.

From burgers and ribs to chicken, brisket, and everything in between, our handcrafted sauces are made to elevate every cookout.

This is just the beginning — welcome to Underground BBQ.